The globally renowned Westrow Artistic team has just returned from a week in Portugal, where they have been showcasing their collective creative skills to a packed audience at the L’Oréal Professionnel Congress.
Westrow Director, Steve Rowbottom, and Westrow Artistic Team Technical Director, Jenny Pelter, were invited by L’Oréal Paris to present a Cut & Colour Masterclass, joining two other guest artists – Bertram K from Austria and Laurent Decreton from Belgium – to showcase new looks and techniques from the UK to 500 Portuguese hairdressers and salon owners.
The guests enjoyed an up close and personal insight into the trends and techniques that have put Westrow at the forefront of creativity and innovation over the years, and left feeling energised and inspired to take their own creativity to the next level.
The Westrow Artistic Team has become a key educator for L’Oréal Professionnel over the years, constantly travelling in the UK and overseas to showcase their collective knowledge and skills on platform.
Said director Steve Rowbottom of the event: “We wanted to share the story behind our brand and to showcase the creativity that is at the heart of what we do and has made us an award-winning business over the last 28 years. The feedback we received was incredible and we look forward to working on more events of this nature in the future.”