Salon Concepts, a leading distributor of professional hair products, is embracing the Davines worldwide communication campaign ‘I Sustain Beauty’.
The company, based in Weston-super-Mare, represents the Italian sustainable haircare brand, and when they heard about the company’s latest initiative felt compelled to show their support.
The ‘I Sustain Beauty’ campaign aims to identify supporters of beauty throughout its global network of salons, encouraging them to profile their individual eco projects on its dedicated websiteisustainbeauty.com.
The I Sustain Beauty campaign comprises three categories for ‘beauty sustainers’ to choose from:
ARTISTIC BEAUTY: This category includes the creation and improvement of private or public things or places for the purpose of decoration and improvement of the livability and beauty of private or public street furniture. It also includes the creation, restoration and recovery of works of art, local masterpieces and talents relating exclusively to art and culture.
SOCIAL BEAUTY: This category includes visible beauty results aimed at improving interpersonal and community relations and the social sphere. It also includes social responsibility initiatives aimed at improving the appearance of a person or a group of people.
ENVIRONMENTAL BEAUTY: This category includes visible beauty results aimed at improving and enhancing the environment and creating and/or improving the private or public landscape (green areas / gardens / spaces left wild or in decay).
The team at Salon Concepts chose to embrace the environmental beauty category of the campaign and have dedicated their time and resources into three worthwhile projects.
Partridge Breeding: Once a very common sight in the English countryside, the English Partridge or (Grey Legged Partridge) used to be found in groups of 6-15 (known as coveys) most commonly sighted outside of the breeding season. In recent times however the Partridge population has undergone a serious decline and is now counted as a Red List species. Salon Concepts decided to set up a project to give the Partridge a helping hand in the breeding season by bringing the birds into a safe environment to rear them and to then release them back into the local area.
In the summer of 2014 they built three holding pens in different locations around Somerset and introduced fledgling Partridges (young birds around 20 weeks old). They then released two birds a week throughout the autumn and winter leaving six in the pen at all times. The released birds were encouraged to nest in or around the pen by providing them with food, cover and the reassurance of the rest of their covey being nearby. The program for 2015 is now underway and by February 2016 all the birds will be free in the wild. Salon Concepts is confident that the nesting birds will reproduce year on year, boosting the dwindling population.
Raising Money for Nepal: Still in its planning stage, but set to be a great success, Salon Concepts is asking for help from all local salons to participate in this latest project. So far 40 salons have signed up for the event and £4000 of guaranteed pledges have been made.
Customers can go into one of the participating salons to receive a treatment mask – which have been donated by Salon Concepts – then they can pay a minimum of a £1 or donate a larger amount if they wish. Salon Concepts will then double the money that has been raised during this project. The team at Salon Concepts has already bought computers for the village children to help with educational needs. They are hoping to make over £10,000 that will rebuild 16 homes that were destroyed in the recent earthquake.
Saving the Honeybee: Salon Concepts is continually promoting biodiversity by supporting the re-population of Honeybees and wild flowers – specifically Cowslips – to achieve natural beauty and the sustainability of the English countryside. They have been to local bee groups and are in the process of gaining the knowledge that they will need to keep beehives in the local area. This, in turn, will pollinate the wildflowers, bringing their population back up. This project will result in the natural beauty of wildflower meadows becoming more common in the English countryside, it will provide us with local honey that is known to treat allergies and hayfever, and more importantly, will rejuvenate the Bee population sustaining life on Earth.
Simon Maclucas, Director, Salon Concepts said: “We chose to support the Davines ‘I Sustain Beauty’ campaign as we share the same sustainable ethos. Our recent projects demonstrate passion and commitment in creating a lasting contribution to the environment.”